When Did Looking Out for Each Other Become Optional?

Lately, I’ve been feeling overwhelmed, frustrated, and honestly, disillusioned. Life’s challenges have piled up in ways that make it hard to breathe. And what’s most disappointing is how often people seem to forget the value of empathy and community.

Let me give you an example: I recently offered someone $5 off an item they wanted, and they got mad at me. Mad. What they didn’t realize—or didn’t bother to consider—is that my entire profit on that item was $10. Ten dollars. And that’s before factoring in selling fees and taxes. By offering that discount, I was cutting my already small margin in half. People have no idea what it takes to keep things going, but they assume you can just give more, no matter the cost to yourself.

Everybody Has Their Hand Out

This isn’t an isolated situation. It feels like everybody has their hand out. Everywhere you look, there’s someone asking for something. “Join this club,” or “for just a small fee…” It all adds up. And before you know it, you’re out of money, and for what? Things you didn’t even need but felt obligated to pay for.

Take today, for instance. We had to go to Target to get an all-black outfit for our son: a black dress shirt, black pants, and black shoes. For something he’s going to wear one time. That trip cost us $57.99. Fifty-eight dollars for a one-hour event. Sure, it might not sound like a big deal, but that’s $57.99 that could have gone toward food or other necessities. Instead, it’s gone—just like that.

The Financial Reality of Life Today

I get it—I’ve been there. I used to have a great job with a very comfortable salary. Our family could do pretty much whatever we wanted without worrying about the cost. But these last 14 months have taught me how blind and unintentionally inconsiderate people can be. It’s not malicious, but it’s frustrating.

I’m not writing this to stand on a soapbox or pretend like we’re living life on our last dollar. But for those of us navigating a tighter reality, it’s exhausting living in a culture where it feels like everyone assumes you can afford to do everything. It’s just not realistic.

Why Supporting Small Businesses Matters

I fully understand that not everyone can afford to purchase something from my store. That’s why I’m that much more appreciative of those who do. The friends and family who’ve supported my business from day one—they have no idea how much it means to me. It’s not just the financial support; it’s the belief in me and what I’m building. That’s why I go out of my way to give those people secret coupon codes. It’s my way of saying, “I see you. I appreciate you. Thank you for believing in me.”

Silence Speaks Volumes

For those who stay silent—your silence is noted, internalized, and remembered. I am not a retaliatory person, but I cannot help but remember those who were there for us in times of trouble and those who were not. These moments have a way of revealing who truly values and supports you when it matters most.

How Can We Start Looking Out for Each Other Again?

We need to get away from the humble bragging and focus on building a culture of support and community. It’s not about showing off how great your life is; it’s about being there for the people around you. Whether it’s a kind word, a simple gesture, or a small purchase—it all matters. And it’s those acts of kindness and connection that truly make a difference.